Social Media

Social media is the perfect tool to reach out and connect with audiences, It is in high demand and used by most businesses, meaning it can be difficult to stand out. There are methods however, to get your voice heard above the noise. That’s where we come in.

Each platform is a different instrument that needs its own unique direction. These platforms are the orchestra for you to shape your communication. Our expert marketeers look to create consistency and optimise all social media channels.

Social media marketing is an effective channel of communication, and even more so when used in conjunction with other marketing activities. This creates consistency in driving traffic to your website.

Our in-house social media team will work with you to create a strategy across your active platforms, showcasing a broad range of content and ideas.

Channel Management

Scheduling

We will work with you to create an editorial calendar, so you have a simple but effective framework for sharing content. This will set out the responsibility of when to publish and what topic it relates to. We will ensure the content resonates with your audience and promotes your brand in informative and innovative ways. This will also ensure you are posting regularly, keeping up to date with trends and engaging with your audience.

Delivery

This ensures all the content is pieced together to form a cohesive posting pattern. This concept more so encompasses the actual content and ensures the substance of each post is meaningful and contributes to a wider message, as well as observing user responses and adapting accordingly.

Reporting

A self-explanatory and intuitive social media report is key to identifying the value of your social platforms. The analytics from social media posting is particularly insightful and can help to breakdown and measure how successful social media posts are. We will ensure all your data is in-depth and detailed.

Paid Advertising

Paid ads on social media are a useful and effective way to extend the reach and engagement of your posts.

Organic posting is also a key element of your social media strategy but investing in paid advertising (most of which are very affordable) can allow you to successfully reach relevant visitors who are interested in your brand already.

It also allows you to broadcast your message across multiple platforms which enables you to consistently test which platforms perform the best, which techniques work and what campaigns are most prosperous.

Paid advertising typically gives you much faster results, guaranteeing you will reach a defined audience so you can plan content with specific targeting in mind.